Pink
Main backgroundDisplay P3 ยท 242, 216, 227sRGB fallback #F7D7E4
A little guide to looking like us.
Big smiles. Signing beers.
A warm palette with a loud streak.
THE EVERYDAY REFERENCEEDITION 01 / SEPTEMBER 2026
01 / Identity
Two familiar faces and one unmistakable smile. Keep the original artwork together.
The character lockupOur full introduction
The established lockupThe quieter signature
Use the character lockup when thereโs room for the hands, expressions, and lettering to read clearly. Use the established lockup for simpler compositions.
Keep the proportions, curved lettering, and ESTD / 2020 arrangement intact. Use the vector files instead of retyping the name.
02 / Colour
Pink sets the scene. Orange brings the energy. Beer yellow belongs with the characters.
Orange
Signature accentDisplay P3 ยท 238, 82, 6sRGB fallback #FF4000
Beer yellow
Character fillDisplay P3 ยท 255, 225, 119sRGB fallback #FFE063
Black
Type & outlinesDisplay P3 ยท 0, 0, 0sRGB fallback #000000
White
Foam & spaceDisplay P3 ยท 255, 255, 255sRGB fallback #FFFFFF
The colours above preserve the Display P3 palette in the supplied social artwork. Use the CSS values for a matching web treatment; sRGB fallbacks keep it portable.
Use black for small text on pink, yellow, or orange. Keep orange-on-pink for the logo and decorative shapes. Use white text on black.
03 / Typography
Condensed, rounded, and a little irregular. The lettering has plenty of character of its own.
Logo typeface / Identified
Gothic 821
Condensed BT
Regular. The narrow letterforms, soft corners, and scooped S are the defining features. Set display lines in capitals and keep them short.
The animation source names Gothic821 Cn BT / Regular on the AUSLAN BEERS text layers. The local font matches the supplied logo.
Supporting type / Proposed
Good beers.
Great company.
Barlow Regular & Semibold
A simple companion for captions, dates, event details, and longer reading. Use sentence case. This supporting pairing is a new proposal; the logo typeface stays Gothic 821.
Display lettering is outlined in this guide. Barlow is embedded, so the page works offline without a font service.
04 / In use
Flat colour, clear space, and the original artwork do most of the work.
Keep a clear edge.
Leave generous space around the outermost hands and lettering. Donโt let nearby copy or image edges crowd the mark.
Keep the hands intact.
Preserve the supplied poses and expressions. Donโt mirror, stretch, or crop the signing hands.
Keep the contrast.
Use the white-outlined variant on black. On pale backgrounds, use the original black outlines.
05 / Assets
Scalable artwork for the next poster, post, or project. These downloads use sRGB colours.